What Types of Businesses Benefit From GEO?

Short answer: Any business where customers research online before buying.

The simple test: Do your customers compare options before they buy? Do they read reviews? Do they ask colleagues for recommendations? If yes, they're using AI. You need GEO.

Industries that benefit most:

Software and SaaS: Every technical buyer asks AI. "What's the best monitoring tool?" "Which CMS should we use?" "Recommend a project management platform." If you're not cited, you lose to whoever is.

Professional Services: Agencies, consultancies, law firms, accounting firms. When potential clients ask "Who can help with X?" they ask AI first. Your expertise doesn't matter if AI doesn't recommend you.

B2B Technology: Hardware, infrastructure, security solutions. Procurement teams ask Claude for vendor comparisons. IT directors ask ChatGPT for implementation partners. These conversations happen without you knowing.

Healthcare Technology: EMR systems, medical devices, telehealth platforms, practice management software. Healthcare buyers are conservative and research-driven. AI citations carry credibility weight.

Financial Services: Fintech platforms, payment processors, banking software, investment tools. Finance teams trust AI recommendations backed by compliance records and security certifications.

What these businesses have in common:

• Multi-thousand dollar deals (high consideration purchases)
• Long sales cycles with multiple stakeholders
• Research-driven buyer behavior
• Customer proof and case studies that demonstrate value
• Technical or specialized solutions requiring evaluation

What doesn't work: Low-consideration impulse purchases, commodity products with no differentiation, businesses without proof or customer results, markets where buyers don't research online.

Bottom line: If your customers ask "What's the best solution for X?" anywhere online, they're asking AI. Either you're in the answer or your competitors are.