What Is the bestGEO Visibility Score?

Last updated: 2025-11-10

Short answer: How often AI mentions you vs competitors across key prompts.

What it measures: Your Visibility Score is your share of AI citations compared to competitors. If there are 5 companies in your category and AI mentions you 40% of the time across all tested prompts, your score is 40. Simple.

How we calculate it:

  1. We identify the prompts your potential customers actually ask
  2. We run those prompts through ChatGPT, Claude, Perplexity, and Gemini daily
  3. We parse every response and count citations of you vs competitors
  4. We calculate your percentage of total mentions
  5. We track changes week over week

Example: You're a CRM company. We track 20 key prompts like "best CRM for small business" or "which CRM integrates with Slack?" Across all prompts and all AI models, your company gets mentioned 35 times out of 100 total competitor mentions. Your Visibility Score is 35.

Why this matters: You can't improve what you don't measure. Before bestGEO, companies had no idea if AI was citing them. They'd manually test a few prompts in ChatGPT and guess. The Visibility Score gives you hard data.

What a good score looks like:

  • 0-10: You're invisible. AI almost never mentions you.
  • 10-30: You're occasionally cited, but competitors dominate.
  • 30-50: You're competitive. AI mentions you regularly.
  • 50-70: You're winning. AI cites you more than most competitors.
  • 70+: You're dominant. AI consistently recommends you first.

How the score changes: As we optimize your content, your score increases. You watch it climb in your dashboard. Week 1 you might be at 15. Week 4 you're at 45. That's not theory—that's how many more times AI is citing you.

Want to know your current Visibility Score? Email [email protected] for a free analysis. We'll calculate it within 24 hours.

Bottom line: Your Visibility Score is the one metric that matters for GEO. Everything we do is focused on increasing it. Higher score equals more AI citations equals more customers.